Content Manager
We are seeking a Content Manager who is responsible for creating impactful messaging strategy and developing content that effectively communicates the Johns Hopkins Carey Business School brand, key marketing messages, program sell points, and key benefits for why Carey.
The Content Manager will conceptualize and edit text into compelling messaging for all channels and audiences.
They will also supervise and provide direction to content specialist position, as well as freelance writers as required, to further align the collective content of our team to the overarching school goals.
In addition to writing for various channels, the Content Manager will be responsible for copy editing creative materials.
This person will be an effective writer, creative and strategic thinker and must be able to work on several high priority projects concurrently with minimal supervision.
They will also be responsible for determining how to and when to optimize content across all Carey owned, earned, and paid channels and ensure MarComm team executes against that plan.
Specific Duties &
Responsibilities:
Program & Brand Storytelling - CopywritingPrimary focus of this role with be independently researching, concepting, and writing wide variety of stories and A< oesell copy' that are relevant to our target audiences, including alumni/student profiles, school-wide initiatives, etc.
that will be featured in marketing emails, web content, social posting and collateral copy promoting campaigns and initiatives, video scripts and other promotional messaging.
And make recommendations directly to senior management.
Collaborate with Sr.
Director of Strategic Communications and Director of Communications and external agency partners to conceptualize and write copy for advertising messaging.
Lead concepting and writing against the established Johns Hopkins Carey Business School Brand Standards to align the school's marketing messaging to our recent rebranded tone and voice.
Lead integrating brand tone and voice throughout core school messaging including compelling course titles and program names.
Interact and synergize feedback from leadership stakeholders.
Serve as a lead point of contact for the MarComm team as needed on special messaging campaign initiatives (eg, launching a new degree program's landing page).
Ensure all communication projects and marketing efforts comply with University Branding Guidelines and JHU Use of Name Guidelines, inclusive of social media channels.
Directly supervise one content specialist to develop content for Carey.
Content Strategy Lead and collaborate with MarComm Directors to develop marketing strategies and messaging for external facing audiences.
Collaborate with Web Strategy and Analytics Manager to optimize our content based on their insights and SEO considerations.
Lead weekly content planning meeting with MarComm colleagues to assess story ideas and align our content in production to the core messages and school priorities while also identifying opportunities to maximize content across channels.
Share back overview to collective team as well as success and opportunities.
Lead strategies, creation, and communication of integrated storytelling calendar.
Minimum Qualifications (Mandatory):
Bachelor's Degree with emphasis in Journalism, Marketing, Writing, or Public RelationsFour years of related experience required.
Six years of full-time work in related experience in marketing and communications preferred.
Preferred
Qualifications:
Experience working with Brightedge (SEO solution and content performance mrktg platform) a plus.
Master's Degree with emphasis in Journalism, Marketing, Writing, or Public Relations.
Seven or more years of full-time work in Journalism, Writing, or Public Relations a plus.
Special Knowledge, Skills & Abilities:
Understanding of marketing strategy required.
Expert of AP Style and ability to learn and uphold school style guide.
Understanding and experience writing with Search Engine Optimization (SEO).
Proficiency in Microsoft Office necessary.
Excellent ability to communicate effectively.
Self-directed and self-motivated.
Ability to meet tight deadlines.
Must maintain a professional working relationship with faculty, students, and staff.
Excellent communication skills, written and verbal, and strong interpersonal skills.
Excellent time-management skills, along with demonstrated ability to juggle multiple projects.
First-hand knowledge of regional and national print, broadcast and electronic media outlets, and social networking, including web-based and online media/information sites.
Experience using Smartsheet or comparable project management tools.
Experience using Adobe Creative Suite and content management tools a plus.
Proficiency in Word, PowerPoint, Outlook, and Teams.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
The Content Manager will conceptualize and edit text into compelling messaging for all channels and audiences.
They will also supervise and provide direction to content specialist position, as well as freelance writers as required, to further align the collective content of our team to the overarching school goals.
In addition to writing for various channels, the Content Manager will be responsible for copy editing creative materials.
This person will be an effective writer, creative and strategic thinker and must be able to work on several high priority projects concurrently with minimal supervision.
They will also be responsible for determining how to and when to optimize content across all Carey owned, earned, and paid channels and ensure MarComm team executes against that plan.
Specific Duties &
Responsibilities:
Program & Brand Storytelling - CopywritingPrimary focus of this role with be independently researching, concepting, and writing wide variety of stories and A< oesell copy' that are relevant to our target audiences, including alumni/student profiles, school-wide initiatives, etc.
that will be featured in marketing emails, web content, social posting and collateral copy promoting campaigns and initiatives, video scripts and other promotional messaging.
And make recommendations directly to senior management.
Collaborate with Sr.
Director of Strategic Communications and Director of Communications and external agency partners to conceptualize and write copy for advertising messaging.
Lead concepting and writing against the established Johns Hopkins Carey Business School Brand Standards to align the school's marketing messaging to our recent rebranded tone and voice.
Lead integrating brand tone and voice throughout core school messaging including compelling course titles and program names.
Interact and synergize feedback from leadership stakeholders.
Serve as a lead point of contact for the MarComm team as needed on special messaging campaign initiatives (eg, launching a new degree program's landing page).
Ensure all communication projects and marketing efforts comply with University Branding Guidelines and JHU Use of Name Guidelines, inclusive of social media channels.
Directly supervise one content specialist to develop content for Carey.
Content Strategy Lead and collaborate with MarComm Directors to develop marketing strategies and messaging for external facing audiences.
Collaborate with Web Strategy and Analytics Manager to optimize our content based on their insights and SEO considerations.
Lead weekly content planning meeting with MarComm colleagues to assess story ideas and align our content in production to the core messages and school priorities while also identifying opportunities to maximize content across channels.
Share back overview to collective team as well as success and opportunities.
Lead strategies, creation, and communication of integrated storytelling calendar.
Minimum Qualifications (Mandatory):
Bachelor's Degree with emphasis in Journalism, Marketing, Writing, or Public RelationsFour years of related experience required.
Six years of full-time work in related experience in marketing and communications preferred.
Preferred
Qualifications:
Experience working with Brightedge (SEO solution and content performance mrktg platform) a plus.
Master's Degree with emphasis in Journalism, Marketing, Writing, or Public Relations.
Seven or more years of full-time work in Journalism, Writing, or Public Relations a plus.
Special Knowledge, Skills & Abilities:
Understanding of marketing strategy required.
Expert of AP Style and ability to learn and uphold school style guide.
Understanding and experience writing with Search Engine Optimization (SEO).
Proficiency in Microsoft Office necessary.
Excellent ability to communicate effectively.
Self-directed and self-motivated.
Ability to meet tight deadlines.
Must maintain a professional working relationship with faculty, students, and staff.
Excellent communication skills, written and verbal, and strong interpersonal skills.
Excellent time-management skills, along with demonstrated ability to juggle multiple projects.
First-hand knowledge of regional and national print, broadcast and electronic media outlets, and social networking, including web-based and online media/information sites.
Experience using Smartsheet or comparable project management tools.
Experience using Adobe Creative Suite and content management tools a plus.
Proficiency in Word, PowerPoint, Outlook, and Teams.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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